Is FinOps more than Cloud?
FinOps is impacting more IT areas:
FinOps
FinOps Breaks out of Cloud

FinOps is now spreading to other areas of technology spending. A recent report shows that 75% of big companies now use these practice.Here's what's changing in FinOps:
Companies are using it beyond just cloud services. They now track costs for software services, private data centers, and artificial intelligence. The rise of AI has made cost tracking more important. Companies want to know if they're spending too much on AI and what value they're getting back.
Tools are a big focus, with over 90 different options available. However, there's no perfect solution that does everything. Many companies need multiple tools to track all their technology spending.
As you know, the main challenge is that different services charge in different ways. This makes it hard to track and compare costs across all technology services.
Companies are finding success by:
Building their own tracking tools when needed
Teaching developers about cost-effective practices
Creating automatic systems to manage resources better
Working closely with engineering teams
FinOps is becoming essential for managing all types of technology costs, not just cloud services.
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TBM
IT Business Value with TBM

Technology Business Management (TBM) helps companies understand and manage their entire IT spending, not just cloud costs.
Today's businesses run on technology. From buying plane tickets to ordering a ride, most services now live online. This means IT costs are not just expenses - they are investments in the business itself.
TBM helps with understanding security spending by measuring the real cost of protecting customer data. And planning new projects like mobile apps by connecting IT costs to expected business results. TBM works by:
Creating a shared language between business, tech and finance teams
Using data to track how money flows from tech spending to business results
Measuring success through specific performance indicators
Using software to automate the analysis
AWS
S3 Object Tagging pricing Reduced by 35%

Amazon S3 has made storing data labels cheaper for everyone. They cut the price of object tagging by 35%, bringing it down to $0.0065 for every 10,000 tags each month.
The price drop started on March 1, 2025, and works in all AWS regions, including special government and China regions.
For companies using S3 Metadata, these tags become even more valuable as they can be used to add and search through custom information about their files. This change makes it more affordable for businesses to organize and manage their data in the cloud.
or
📺️ VIDEO
How to leverage FinOps Dashboards with Yuriy (AWS CID)
Explore how you can leverage the Cost Intelligent Dashboards from AWS to help your FinOps practice from Yuriy, TAM of the AWS CID Team.
Industry
FinOps Role in iGaming Industry

The gaming industry faces a big challenge with cloud costs. Companies often spend too much on cloud services because they don't match their spending with how many players are actually using their systems. Here's what's causing the problem:
Teams keep too many servers running just to be safe
Companies can't see their costs until weeks later
It's hard to know which games or features cost the most
Teams don't use money-saving tools effectively
For betting companies in the UK, this matters even more now. They face strict rules and higher costs, so saving money on cloud services is really important.
Working with outside experts can help companies set up these money-saving systems faster than trying to do it alone. Companies need to start using FinOps now to keep their cloud costs under control while still giving players a great experience.
🎖️ Mention of Honour
FinOps for SaaS Whitepaper

The new whitepaper by FinOps Foundation explains how companies can better manage their Software as a Service (SaaS) spending using FinOps principles.
SaaS is software that companies access over the internet instead of installing it on their computers. The software company takes care of all the technical parts.
Key points about SaaS management
Companies need to keep track of what SaaS products they're using, as many employees might buy software without telling anyone.
There are different ways SaaS is priced:
Pay per user
Pay based on how much you use
Pay a flat rate
Pay for specific features
Free basic version with paid upgrades
Important things to watch out for:
Buying more licenses than needed
Automatic renewals that might cost more
Hidden costs like support fees
Unexpected growth in usage leading to higher bills
To manage SaaS well, companies should:
Keep a list of all their SaaS products
Track when contracts start and end
Know who owns each product
Monitor how much they're spending
Watch for chances to save money
Companies need to apply the same careful management to their SaaS spending as they do to their other technology costs.
🆕 Announcements
Billing data and SKU updates for spend-based CUDs for Google Cloud
What’s new in FinOps toolkit 0.8 – February 2025
🏆 Quick Wins Resources
Evergreen FinOps Resources to apply Today!
Professional Spotlight
Lorant Kiss
“Delivering” FinOps like a Hero
Lorant is a helpful and supportive member of this initiative. He spreads FinOps knowledge where he goes. It was a pleasure to meet him and looking forward to his next contributions
P.S. It might be the second time he’s here but I don’t remember 😅
That’s all for this week. See you next Sunday!
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